![]() Coupland’s book Generation X: Tales for an Accelerated Culture “articulated exactly who I was,” she recalls. ![]() “The job-for-life boomers with good pensions, who are rich in both time and cash, and the anxious millennials who are financially less secure, but tech-savvy.” After a while, she began to think: “Hang on, what about me? What about the in-between generation?”īack at the start of the 1990s, Darke was doing a ‘McJob’, working in a pizza restaurant to raise money in order to travel around India. “They were completely obsessed with these two groups,” Darke tells BBC Culture. Working in the media, she would attend regular meetings with advertising agencies. Those were the questions that occurred to British Gen X-er Tiffanie Darke, whose book Now We Are 40: Whatever Happened to Generation X? has just been published. Whatever happened to Generation X? Where has it been, that lost generation of people now aged between 35 and 55, first identified back in 1991 by author Douglas Coupland? How has it evolved, and what, if anything, can we learn from it today? Less familiar, though, is any mention of that other generation, the one born in between the boomers and the Millennials. ![]() ![]() ![]() It seems the two generations are constantly at each other’s throats. It’s a familiar and ongoing feud: baby boomers in one corner and millennials in the other. ![]()
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